On AI.
A creative ally and tireless thinking partner, AI can go all night, doesn’t get sick of your half-baked ideas, and never takes it personally when you ask for another round of edits at the eleventh hour.
It’s a powerful addition to any creative’s toolkit. One that can help us move faster, work more efficiently, take on bigger projects with confidence, and get through the tedious parts of the process that used to suck the life out of the day with ease.
No more scouring stock sites for hours just to Frankenstein together a mediocre adlob for a deck.
No more manually cleaning up transcripts.
No more spending hours summarizing a meeting.
But let’s not pretend there isn’t a bigger, disconcerting picture.
The ethics of AI haven’t caught up yet. The environmental impact is real. The pace we’re moving at is unsustainable. And yes, we’re actively writing ourselves out of our own jobs.
We can’t afford not to ask better questions.
Or to pretend this isn’t happening.
Because here’s the truth: AI is a wild card. We’ve built systems we don’t fully understand. We can’t always explain how or why they do what they do. And yet, like every powerful tool that’s come before, it’s not just about the tech. It’s about how we use it. Why we use it. And what we bring to it as humans.
What’s clear is that AI isn’t going anywhere. Which means working with it is part of doing business now.
But the creative edge? That still belongs to us.
To our discernment. Our taste. Our weird brains. Our empathy. Our humanity.
What matters most is how we make people feel.
And for now, at least, humans are still the best in the biz at that.
AI Image Prompt
Visual style: Playful, slightly eerie, modern
Scene:
A sleek, glowing robot (think minimalist, not clunky) sits at a desk littered with Post-its, coffee cups, and chaotic idea scraps.
It’s staring at a screen with a human face half-loaded (glitched like a buffering Zoom call).
In one hand, it's holding a red pen. In the other, it’s typing furiously.
A desk plate on its desk reads:
“Pros: (Probably) can’t fire you. Cons: Might take your job.”In the background:
A sign says “AI Dept. of Brainstorming & Replacement Strategy.”
A corkboard full of human ideas, one labeled “Take over the world?”
Color scheme: Grey scale with a pop of yellow.
Tone: Satirical, visually clean, not cartoony, but definitely with a wink
