Client
Jackson Care Hub
My Role
Creative Direction, Art Direction, Copywriting, Brand Strategy, Project Management
Pitched project, developed strategy, briefs, site copy and design, hired talent, managed the budget, site development, co-wrote video scripts, provided creative direction on visual identity and video assets
TL;DR
Initially tapped to provide Creative Direction on Jackson Care Hub’s first big video project, as I got up to speed on their organization and brand, I recognized there was a bigger opportunity to support the good work they were already doing in Jackson. It was clear they needed a solid brand strategy and identity first, before we dove into content development, otherwise the work would have been rudderless.
I put together a proposal for how to reimagine the brand and we were off. Collaboratively, we created new foundation for the brand beginning with a laser sharp brand strategy, an elevated visual identity, a digital strategy, and a redesigned site.
Throughout the process, I kept returning to the same rallying cry: our job was easy. All we had to do was tell the truth.
Jackson Care Hub’s updated brand presence is now live, and our campaign videos are set to launch Summer 2025 as part of our new social media strategy. The Hub now has a brand that reflects the good work they do every day for the folks in Jackson.
