Client
Move the Vote (in partnership with Rachel Neville Photography)
Campaign
#movethevote
My Role
Creative Direction, Strategy, Art Direction, Photography, Site Development
Co-led campaign strategy, content development, and community engagement. Designed logo and brand identity, built the campaign website, shaped the social strategy, helped produce public activation in Washington Square Park, photographed 50+ voters
TL;DR
We built a grassroots campaign that moved people to vote through art and self-expression.
I was tapped to lead the expansion of photographer Rachel Neville’s #movethevote campaign, originally created as a GOTV project featuring NYC ballet dancers.
Alongside my writing partner and our scrappy team, we reimagined the campaign as a broader creative call to arms, galvanizing artists and everyday folks to use their voice, their craft, and their stories to inspire others to get to the polls.
We launched a digital campaign hub and Instagram, created shareable factoids and voter info, and hosted a public portrait shoot in Washington Square Park where we registered voters on-site and had moving conversations with people about what was motivating them to vote. Online and offline, we asked one central question: What moves you to vote?
Over 1,000 people shared their answers with us. It felt deeply meaningful to be part of a collective push across the country to engage voters and encourage participation in our democratic system, using art and freedom of expression to spark dialogue, connection, and a commitment to vote in the midterms, which historically have a low turnout rate.
We did our small part that contributed to the highest midterm turnout in decades, with a 53% turnout rate among the citizen voting-age population, marking the highest midterm turnout in forty years. Some sources even indicate it was the highest in a century.
