I joined the Ocean Spray team in 2007 as the lead integrated Art Director, just two years into what became a decade-plus run of the “Straight From the Bog” campaign. Every harvest season, I concepted, pitched, shot, and produced new spots with our tight-knit creative team, evolving the work for new products, seasonal recipes, and international markets.

We created flavor-forward print and digital content, fully redesigned oceanspray.com, brought the bog to NYC, and told stories of the real growers behind the co-op.

Below are a few of my favorite TV spots, showcasing the heart of the campaign.