Hey, I’m Janeen.
I’m a multidisciplinary Creative Director with 17+ years of experience leading concept-to-launch work across TV, print, digital, social, experiential, and earned media.
Deep listener. Empathetic leader. Neurodivergent thinker. Obsessed with the creative process, making things, and human behavior.
Select Work
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Jackson Care Hub
We rebranded and repositioned the Jackson Care Hub to reflect the work they’re doing in Jackson to address Social Drivers of Health.
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T.J. Maxx | The Game of Maxximizing
We helped T.J.Maxx reframe value with “The Game of Maxximizing,” a campaign designed for social and street-level buzz.
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Harmony at Work
It was an honor to help this visionary leader trust her voice and build a brand identity that reflects it.
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American Lung Association | Lung Force
We framed lung cancer as the prolific killer it is, tapping into true crime culture to reach the women most at risk.
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Discotête
I design wearable art for magical humans and dance floors. Why? Because we are born to sparkle.
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#movethevote
We created a grassroots campaign via a creative call to arms that inspired art, storytelling, and civic engagement.
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T.J. Maxx | The Changing Room
The Changing Room experience transformed fitting rooms into spaces for reflection, storytelling, and support.
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St. Ives | Live Radiantly
We helped St. Ives find its voice through an irreverent campaign built on humor, color, and a little something we called “Snassy.”
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Ocean Spray | Straight From the Bog
Five harvest seasons, global expansion, and one very wet set later, the work still holds up.
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Vyvanse | Authentic Storytelling
We brought real ADHD stories to life with thoughtful storytelling and expressive illustrations.
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Treetops Productions
We bring absurd ideas to life through immersive events and playful, participatory experiences.
If you like my work, get in touch.
Worst-case: we have a great chat and eat snacks.
Best-case: we build something meaningful together.
A bit about me.
I’m a Creative Director / Art Director (who loves to write) with 17+ years of experience leading concept-to-launch work across TV, digital, social, print, experiential, and earned media.
I’ve shaped campaigns, led teams, and delivered thoughtful, high-integrity creative across CPG, telecom, health, retail, hospitality, financial services, auto insurance, reproductive rights, wellness, DEI, athletic apparel, social services, and more.
My strength is mining for what’s true, what actually matters, and translating it into powerful, emotionally resonant, honest creative.
Whether I’m leading a team, developing work, or collaborating with a founder, I bring a steady, wholehearted presence to everything I touch.
Over the last five years, I’ve expanded my work in new directions.
I’ve “Robin Hooded” my big-agency experience, partnering directly with purpose-driven brands and service-oriented entrepreneurs to support them in defining their identity, telling their stories, and launching their businesses.
And I’ve built a Creativity Coaching business to help Changemakers of all kinds finally bring their work into the world. I offer tailored 1:1 coaching and a signature program, Unstuck—a powerful creative incubator that’s shaped 18 projects so far, including books, soul-centered businesses, screenplays and more.
Coaching has shifted the way I lead and deepened my relationship to the creative process
I care about doing work that’s thoughtful, well-made, and truthful. And I care about the people I work with, for, and in service of.
Kind words.
Hot takes.
